FMCG products generally have a low unit price, making it a challenge to find a profitable model that meets the weight/volume/price imperative. We help leading brands to dominate their categories with a profitable assortment.
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42%
Growth in FMCG e-commerce in 2020
Reinventing yourself for e-commerce
Consumer goods companies have learned to organize themselves to operate in a model dominated by mass retailing. But with e-commerce, the model is changing: the weight/volume/price ratio is becoming central. Succeeding on Amazon means making the necessary changes.
At Deeploy, we help companies choose their assortment, and define a new industrial organization adapted to Amazon and the challenges of 21st century retailing.
